Daimler AG and BMW have launched a new brand–NOW–to offer mobility-as-a-service to customers. “We really want to be kind of almost the PayPal of mobility,” said company North American CEO Nat Parker.
The company is split into five segments:
- REACH NOW offers ticketing and trip planning.
- SHARE NOW is for car-sharing.
- FREE NOW offers ride-hailing.
- PARK NOW provides parking options.
- CHARGE NOW helps electric-vehicle drivers find charging.
For the moment, the company is focused on the Pacific Northwest; it says it hopes to expand its services by working with nearly 20 U.S. transit agencies. It also hopes to expand in Europe.

An academic study released last week showed that transportation network companies (TNCs) such as Uber and Lyft are taking a bite out of parking demand, at least in Denver, Colo.
On-street parking is being traded for curbside drop-off/pick-up zones in five places in Washington, D.C., as part of an expanding program.